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Instructions: From tonight’s speakers (Dr. Savel and Praveen Alavilli), choose one and do a blog post on the talk. Only a couple paragraphs on an item you did not know before, something that caught your interest or answers to your questions that you had prepared.

Discussing Praveen Alavilli’s presentation:

Per the x.com Web site, X.commerce, an eBay Inc. company, has launched a technology platform to help solve the commerce-related challenges faced by businesses of all sizes. This platform, also called the Fabric, brings together a comprehensive set of commerce-related capabilities and solutions to help business of all sizes, compete and grow.

I asked about the security of a customer’s check loaded through the PayPal app onto the vendor’s smart phone.  Praveen said there was encryption when the check was received which could only be decrypted when the information arrived at PayPal.  He said this was true of any of the transactions made through PayPal: Data is encrypted when it enters the device which only PayPal can decrypt.

Some topics he covered that I found interesting:

  • Praveen said he built the actual login for Amazon.
  • PayPal is not available on Amazon.  PayPal used to be a payment option on Amazon until Ebay bought PayPal.
  • The most challenging issue for PayPal is the emerging technology in mobile devices–fragmentations and security issues come into play.  PayPal works with computers using https for security.  With mobile space, it’s hard to evaluate each platform and constant changes.  Also, PayPal has to consider backward integration with many banks, all with their own technology for processing payments.
  • Question about third party security systems vs. using their own system:  PayPal uses its own security system.  And security is on both sides–the seller side and the consumer side.
  • PayPal is different from Google Wallet which relies on NFC (RFID) where devices need to be within 5 cm to communicate.  Praveen said if not NFC, then what technology is being used?  He said geolocation with accuracy up to 5 meters.  Also, geofencing put boundaries around geolocation.  PayPal is based on phones and an email address, BUT both parties DON’T need to be connected at the same time.
  • PayPal is constantly updating its fraud models. Challenges with fraud models in the past: False alarms causing money to be placed on hold with the grey area impacting legitimate transactions.  Interestingly, Praveen said that with regard to hacking, almost all attempts to hack PayPal have been unsuccessful.  Contributions to standards (w3c).  PayPal is getting involved in establishing these standards.
  • The medici effect.  Talks about innovation.  Intersectional innovations vs directional innovation: Directional->1.2 to 1.3 to 1.4.  Intersectional: 2 different things coming together to create something different.
  • PCI compliance—A merchant of any size accepting credit cards, must be in compliance with PCI Security Council standards.  It takes 6 to 8 months to get certified and requires recertification on a yearly basis.
  • The Ticket industry works on Chained payments.
  • Freemium models: A product or service (typically a digital offering such as software, media, games or web services) is provided free of charge, but a premium is charged for advanced features, functionality, or virtual goods.  VS. Causium models:  Instead of an entry level product that is free with commercial upgrades (classic freemium), causium merges it with a charitable donation.  (Like add one dollar with purchase to donate to
    March of Dimes.

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Dr. Savel:  www.cdc.gov/osels/leadership/bios/savel.html

  • Informatics-everything to do w/ the tech for medical
  • Public Health Informatics is a subset of biomedical informatics

Dr. Savel is working to bring today’s technologies together with the medical field.  Good comment: It’s less expensive to rework mockups than rework code.

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Speaker Information (listed for future reference)

Dr. Thomas Savel Contact:
twitter: @tomsavel or @CDC_PHIRDL
Any questions for Tom use his twitter and for the lab in general use the CDC_PHIRDL.
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Dr. Savel will be joining us and discussing the CDCs efforts in the mobile and web space. The research lab that Dr. Savel runs is responsible for the application of technology to new initiatives at CDC and their viability through prototyping and application creation.

Links:
http://phiresearchlab.org/downloads/cdc_phsipo_irda_exec_overview.pdf
http://phiresearchlab.org/
Lab prototypes:
http://phiresearchlab.org/index.php?option=com_content&view=category&layout=blog&id=1&Itemid=3
Twitter Feed – https://twitter.com/CDC_PHIRDL

Praveen Alavilli Contact: praveen@x.com

Praveen Alavilli will be calling in remotely and discussing where PayPal has been, what PayPal is launching and web/mobile topics. Praveen is tech and dev tools evangelist for x.com.

Links:
x.com – APIs / developer area
PayPal Here – https://www.paypal.com/webapps/mpp/credit-card-reader
Inc. review of paypal here –
http://www.inc.com/christina-desmarais/mobile-payment-platforms-paypal-vs-square.html

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Assignment: Go to the web page where Google has posted videos of the sessions from the 2012 Google I/O developers’ conference; https://developers.google.com/events/io/sessions.  Choose 1 session with a video posted.  Watch the video and write a review (3-5 concise paragraphs) of the presentation answering the following questions:

a. How does the technology / functionality affect the way we interact with our world (internet, mobile etc. depending on the track of the presentation).
b. What is Google’s drive for furthering this direction? How would it drive the Google business model?
c. Do you believe that the functionality / technology is “sound” and has a place in Internet Technology and business? Why?
d. What possible ways could the functionality / technology be used by business?

Please post your review on your blog that you have used in your classes and email the link to chuckahudson@gmail.com.

Chosen track: Google I/O 2012 – Monetizing Digital Goods with Google Wallet

According to Pauley, the product manager on the Google Wallet team, Google Wallet is a user’s physical wallet put in the cloud so it’s accessible by any device regardless of whether the device is a desktop computer or a mobile phone.  Goggle Wallet for digital goods is the same Google Wallet but optimized for digital content (e.g. virtual swords within a game, music, videos, or online articles, etc.)  Google Wallet already powers all of Google (e.g. Google Play, Offers, YouTube, Google Plus Games, Chrome Web Store, etc.) Developers get access to the huge technology investments that Google put in to make Google Wallet the best product in terms of conversions and monetization for all the Google properties.  And developers have access to the technology with Google Wallet for digital goods.

a) Impact of Google Wallet on world interaction:  Users will be able to save time and money by shopping with Google Wallet — a virtual wallet that stores their payment cards, offers, etc. on their phone and online.  For developers working with digital content, Google Wallet offers a simple way to process payments from customers.

b) Google’s business model has two pieces:  1) “The current pre-dominant business model for commercial search engines is advertising” (Spencer, n.d.).  Google’s search engine has ranked number 1 in the Alexa index proving itself to be the leader in search engine usage.  2) “The other side of Google’s hugely successful business plan is innovation” (Spencer, n.d.).  This is demonstrated in the products and services that Google incorporates into its brand.

The wallet track session falls into the second half of the Google Business Model.  As mentioned above, Google Wallet already powers all of Google.  Pauley said that when they started Google Walllet, they had 3 principles:
1) Streamlined Experience-make it as easy to buy with Google Wallet as it is to click a button on a screen.
2) Easy integration-Many developers said that it only took a couple of hours to integrate.
3) Attractive Pricing-increase developer bottom-lines as much as possible.

Innovations since Google Wallet’s launch at I/O 2011 included:

  1. Launched support for Chrome Web Store and Google+ Game developers.  Anyone on the Chrome Web Store and G+ Games can use Google Wallet to monetize their digital content.
  2. In the fall they streamlined the user experience with the one-step click process.
  3. In December they expanded support from the US to 18 seller countries–then increased to 140 seller countries.
  4. In January they made user sign-up really easy–requires only name, credit card and zip code.
  5. Mobile web support-If a user comes to your Web store or your app using a mobile browser, Google Wallet will automatically detect the device and present the correct flow.

New innovation:  By popular request, feedback, etc., as of the day of the 2012 I/O session, Google Wallet supports subscriptions which will include the following features:

  • Simple to use (user still has one click experience)
  • Monthly subscriptions
  • Free Trial Support
  • Live in Sandbox

c) Google Wallet’s functionality is sound, and it definitely has a place in Internet Technology and business.  Creating an interface that will eliminate the need to carry multiple credit cards on the part of the user will facilitate purchases.  Developer implementation (demonstrated in the presentation) was easy to incorporate, and the one-click option (after the initial set-up) for users was easy use.

d) Uses of Google Wallet in business:

During the presentation Pauley said that they needed to give merchants and developers a way to managae subscriptions (e.g. cancelling subscriptions, etc.).  They are doing a revamp of their merchant services to give developers a more stream-lined interface and subscription management functionality.  They also decided to improve the analytics.  So the new functionality will launch with enhanced analytics. (e.g. rich demographic data–gender, age, and country–included with graphs to show how sales have been trending as merchants and developers introduce new digital content and new pricing to their users.

Objective:  Review aspects of Internet technology discussed throughout the semester.

What to do:  Figure 1 illustrates a basic, high-level view of the components of a Web Application Technology stack.  In a series of 6 blog postings, research and write a description of each component shown in this figure.  Discuss technology options that are commonly used for each component and how they have changed over the last 5 to 10 years.  Include figures and hyperlinks in your descriptions as much as you can but as appropriate.

Services:

A pdf file of my research into Services may be found here.

To view the links in the pdf file above from a doc file, click here.

Objective:  Review aspects of Internet technology discussed throughout the semester.

What to do:  Figure 1 illustrates a basic, high-level view of the components of a Web Application Technology stack.  In a series of 6 blog postings, research and write a description of each component shown in this figure.  Discuss technology options that are commonly used for each component and how they have changed over the last 5 to 10 years.  Include figures and hyperlinks in your descriptions as much as you can but as appropriate.

Data:

A pdf file of my research into Data may be found here.

To view the links in the pdf file above from a doc file, click here

 

Objective:  Review aspects of Internet technology discussed throughout the semester.

What to do:  Figure 1 illustrates a basic, high-level view of the components of a Web Application Technology stack.  In a series of 6 blog postings, research and write a description of each component shown in this figure.  Discuss technology options that are commonly used for each component and how they have changed over the last 5 to 10 years.  Include figures and hyperlinks in your descriptions as much as you can but as appropriate.

Applications:

A pdf file of my research into Applications may be found here.

To view the links in the pdf file above from a doc file, click here.

Objective:  Review aspects of Internet technology discussed throughout the semester.

What to do:  Figure 1 illustrates a basic, high-level view of the components of a Web Application Technology stack.  In a series of 6 blog postings, research and write a description of each component shown in this figure.  Discuss technology options that are commonly used for each component and how they have changed over the last 5 to 10 years.  Include figures and hyperlinks in your descriptions as much as you can but as appropriate.

Web Server:

A pdf file of my research into Web Servers may be found here.

To view the links in the pdf file above from a doc file, click here.

 

Objective:  Review aspects of Internet technology discussed throughout the semester.

What to do:  Figure 1 illustrates a basic, high-level view of the components of a Web Application Technology stack.  In a series of 6 blog postings, research and write a description of each component shown in this figure.  Discuss technology options that are commonly used for each component and how they have changed over the last 5 to 10 years.  Include figures and hyperlinks in your descriptions as much as you can but as appropriate.

Internet Infrastructure:

A pdf of my research into Internet Infrastructure may be accessed here .

To view the links in the pdf file above from a doc file, click here.

PS:  I found a good site on IPv6 deployment after uploading my research files.  To push IPv6 deployment, DS-Lite carrier-grade NAT (DS-Lite CGN) is currently being researched.  DS-Lite CGN falls into two types: standalone CGN and embedded CGN.

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